If you are a Snapchat content creator and you want your stories to get ranked in the Discover section, don’t worry; it is very easy. This article shares the easiest methods to help your stories get picked up there, along with a few lesser known tips.
Most creators focus on earning from Snapchat, but a lot of people also focus on engagement, because engagement gets us brand deals and increases our brand value. It also increases our engagement quite a lot.
The best feature is the Discover section. As soon as we go to Stories, below Following and Friends, there is an option where ads appear, and that is where we see the Discover section.
You can also get your account’s stories recommended there with a few simple steps, or you can say there are a few things you need to keep in mind.
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Step 1: Use a Public Professional Account
The first and most important step is that if you want your stories to be recommended, your account should be a public professional account.
If you are still using a personal account, switching to a professional one should be your starting point before trying anything else.
Step 2: Post More Quality Photos and Stories
The most important factor for ranking is posting more and more quality photos and stories.
Keep in mind that you should not upload just anything, like taking a screenshot from somewhere. The first thing you need to do is upload original content, and make sure it is high quality, not something with a watermark or too much text on it.
It is recommended that you post as much as possible in a consistent manner. Some creators prefer posting multiple public stories each day (for example, 15–20), but quality and consistency are generally more important than posting a specific number.
Also make sure that these stories are shared publicly, not just with friends only, because that is a requirement for them to show up in Discover.
A lot of people make this mistake, so keep it in mind. Upload as many public stories as possible if you want a real shot at getting picked up.
Step 3: Use Attractive and Catchy Tiles
Most important thing is to always use attractive and catchy tiles. For those who don’t know what tiles are, on Snapchat these are basically the thumbnails or covers, the same as what we call thumbnails on Facebook, Instagram, or YouTube. Snapchat calls it a tile, and there is no real difference.
So whenever you post a story, you need to create an attractive and eye catching tile so that people who come to Discover tap on your story within two to three seconds.
This will benefit you the most if you do it at night. You need to create an eye catching tile.
For example, you could create content around a car, a very expensive car, and use that in your tile. Many creators notice higher engagement during evening or night hours, but results can vary depending on your audience.
So if your story appears in the Discover section during that time, it has the potential to bring in a large number of views and a noticeable jump in followers. Keep this in mind and always create an attractive tile.
Step 4: Post Entertaining and Question-based content
Keep in mind that posting entertaining and questionable (question based) content. Make sure that the stories on your public profile include entertaining content.
Many creators believe entertaining content often performs better, although Snapchat does not publicly reveal its recommendation algorithm.
Even more important than that is asking some questionable, question style content. For example, you can ask things like, “I am here, does this outfit look good on me?” or “I have these two outfits, which one should I wear?” or “I have these two pairs of shoes, which one should I wear?” or “I have two cars, which one should I take?” This is how you can create questions in your stories.
What this does is get people to reply to and comment on your stories, and you can reshare and reply to those comments.
This increases engagement quite a lot, and it benefits you a great deal. A lot of creators underestimate this step, often because staying that active on Snapchat takes more time than they can spare. So keep this point in mind.
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Step 5: Post Local Based Content
The last most important thing that a lot of people ignore, and that a lot of other people are benefiting from, is posting local based content.
This does not mean you should only post content about your village or hometown, there is nothing wrong with that. First, you need to attract your local based audience, meaning the audience within your geographical area, around 20, 50, or 100 kilometers.
For example, someone living in your city could share stories about fast food, momos, or cars, or about the Auto Expo happening in your city, or other events like a trade fair or Republic Day celebrations. You should share stories in this style.
What this does is build a nearby audience for you first. It is not the same as directly posting stories meant for a US based audience, because Snapchat will not immediately recommend your content there. You basically need some kind of local base to start with.
FAQs
What is the Snapchat Discover section?
It is the feed on Snapchat where public stories get shown to a wider audience beyond just your existing friends and followers, positioned right where sponsored ads also appear.
Do I need a professional account to get recommended in Discover?
Yes. A personal account is not eligible for Discover placement, so switching to a public professional account is a required first step rather than just a suggestion.
How many stories should I post per day to get recommended?
Around 15 to 20 is the range mentioned as ideal, though staying consistent and keeping every story public matters more than hitting that exact number every single day.
What are tiles on Snapchat?
Tiles are what Snapchat calls the cover image for a story. They work the same way a thumbnail does on other platforms, and a strong one is often what gets someone to tap into your story from Discover in the first place.
Does posting local content really help?
Yes, because Discover tends to show content to a geographically nearby audience first. Building traction locally can help your stories earn wider recommendations over time, rather than trying to reach a distant audience right away.
